Great readings- A lot of inspiration

Enjoy this!

 

The Future of Customer Relationship Management by  Arie Goldshlager

I expect Customer Relationship Management and Marketing to move forward on the following several trajectories:

 1) From Value Extraction to Value Exchange to Value Co-Creation

As customers become more knowledgeable, informed and connected successful companies will find Value Exchange and Value Co-Creation Strategies more and more attractive.

Innovate What You Know? By Tim Kastelle

Here’s a topic I’ve been thinking about a fair bit recently – are we more innovative when we focus on solving our own problems? As Matt put it on the 37 Signals, there’s a strong argument for designing what you know:

Design for better behavior in mind by Jorge Barba

If we want to encourage better behaviors we have to make it easier for people to do whatever it is that we want them to do by removing obstacles in their path.

Innovation is interrelated and interdependent by Jeffrey Phillips

One of the most illuminating comments I heard recently in a training program we offered was one participant’s realization that innovation, especially bringing a new idea to fruition, might require more than just product innovation.

The End of Open Innovation by Stefan Lindegaard

I had an interesting session in Sao Paulo, Brazil yesterday when a group of about 40 people listened to my talk based on my book, The Open Innovation Revolution.

3 Ways to Think Like a Designer by Open Forum

It has become apparent to me through comments, questions and work with clients that many business owners and operators believe design-based innovation, aka design thinking, is limited to products… that services and processes and web operations don’t really lend themselves to the discipline of design thinking, beyond perhaps the aesthetics of “making pretty.”

 

The Future of Tech According to Kids: Immersive, Intuitive and Surprisingly Down-to-Earth – ReadWriteWeb

If we were to ask you to name one thing you wish your computer (or another Web-enabled device) could do, but doesn’t now, what would you say? How about the ability to “touch the things that are in the screen, to feel and move them.” That’s what 7-year-old Daniela* wants. Matthew, 6, wishes he could play 3D games on his computer, and Jenna, 7, would like a solar-powered laptop. Cristina, 12, thinks it’d be great to travel more – to experience new, far-away places with the help of virtual reality

 

Assess your Innovation Capability with a Healthcheck by Paul Sloane

Just how innovative is your organisation? What is holding you back from being truly agile?

 

Five Common Innovation and Change Mistakes by Idris Mootee

Walk into a Barnes and Noble you can find dozens of books on innovation. There are books ranging from teaching the ‘how to” to teaching creative thinking. There are not many good ones simply because the subject is a moving target with rules being broken and created every day

Ideas as Killer Social Objects for Enterprise 2.0   by Hutch Carpenter

Social objects.

Familiar with that term? If you’re steeped in social media and Enterprise 2.0, you probably are. If not, here’s a good description by Sarah Perez on ReadWriteWeb:

Social objects are objects that connect people with shared interests.

 

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