Design, as a business model, is a process of innovation!
This is a revised material (English version)
It is also a way to find the problem, to structure and to solve it.
By talking about design thinking, we are talking about learning to do, where the crash early is good and where in the beginning of the process there is no trial. Centered on people, design thinking, works with ambiguity and look for external users.
Roger Martin said that design thinking is an approach to designing products and services, which takes into account not only the needs of consumers, but also its social and cultural infrastructure.
Here, social networks present their credentials, not only as facilitators of an innovation process but rather as facilitators of inputs and outputs of ideas.
The networks provide a picture of the systems and ecosystems that makes it understandable and therefore contributes to the opening of silos and acceptance of Open Innovation.
These social and cultural structures are complex systems, i.e., are composed of several elements (people), different, but interconnected. Social structures are presented, or are seen as a whole, not highlighting particular aspects.
This is important because a system must be treated as such for the emergent properties that cannot be static and therefore possess the ability to change and learn from the experience.
A health system is a clear example of complexity, where the ability to change is remarkable, especially when we see some catastrophic situations. It is also remarkable the capacity to learn and adapt to new situations, so they are treated as complex, adaptive systems, which incorporate a dynamic interdisciplinary.
The interdisciplinary teams in health have produced good examples not only of the process (design thinking) as well as co-creation of solutions.
“Open innovation is the use of purposive inflows and outflows of knowledge to accelerate internal innovation, and expand the markets for external use of innovation, respectively. [This paradigm] assumes that firms can and should use external ideas as well as internal ideas, and internal and external paths to market, as they look to advance their technology.” – Henry Chesbrough
In the form of concept and even so, there are commonalities between the process of design thinking and open innovation. There is a culture of sharing that is maximized with interdisciplinary teams.
“Sixty-three percent of executives in our survey acknowledged that open innovation is an inexpensive alternative to traditional development. About half also agreed that open innovation can tackle the shortage of ideas at home. “Accenture
It is in the development of the concept, in design thinking, meeting needs, brainstorming or prototyping, which deepens the co-creation. The results will be as better as greater the diversity of disciplines that constitute the interdisciplinary teams.
The interdisciplinary and co-creation are now a reality, which is evident in Web 2.0. The exchange of experience and knowledge is facilitated at enormous speed and distances have long ceased to make sense. If there is resistance to change is a sign of comfort and lack of openness, and that is where we must also “make the design”
As Roger Martin said, “support and enhance productivity with web-based tools is a challenge and an opportunity (such as Enterprise 2.0, knowledge management 2.0, etc…) Combine the design thinking and approaches to managing complexity (based on principles of connectivity, adaptability and emergency) are the theoretical basis of my consultancy work.”
“The best products in the world cannot succeed if customers are confused with them. Designing products that are simpler to understand and use, is part of the answer. “ – Accenture
What do you think?